In the inaugural episode of the OTW podcast, I introduce a novel method to expand your email list using a unique feature of the email marketing tool ConvertKit. This episode is packed with actionable tips designed to help you grow your business and achieve the lifestyle you desire.
Celebrating Wins
I start the episode by encouraging you to celebrate your weekly wins, a practice I adopted from my friend Lou Mongello. Sharing my own win, I recount how participating in Facebook groups and providing valuable advice on email marketing led to securing a new one-on-one coaching client. I emphasize the importance of giving value without being salesy to build trust and attract clients organically.
The Importance of Growing Your Email List
Given the ever-changing landscape of social media algorithms and Google’s updates, I stress the critical importance of owning and growing your email list. Unlike social media platforms, your email list remains under your control, making it a vital asset for consistent audience engagement.
ConvertKit’s Free Plan and Recommendation Network
I introduce ConvertKit’s new pricing plan, which is free for up to 10,000 subscribers. This plan includes one basic visualization, one email sequence, and one user, making it an excellent starting point for new users. I also provide guidance on migrating to ConvertKit and share my personal link for those interested.
One of the standout features I discuss is ConvertKit’s Recommendation Network. This tool allows creators within the ConvertKit ecosystem to recommend each other’s email lists, facilitating free and mutual growth. Here’s how it works:
- Create a Creator Profile: Set up a profile with details about you and your newsletter. This profile includes recent newsletters and links, making it accessible to potential subscribers.
- Discover and Recommend: Navigate to the recommendations section to see and recommend other creators’ newsletters. Recommendations appear to new subscribers during the signup process, offering a seamless way to grow your list.
- Subscriber Experience: When new subscribers sign up via your forms, they see additional newsletter recommendations. They can choose to subscribe to these recommended newsletters, providing mutual benefits for all creators involved.
Earning Through Recommendations with SparkLoop
Beyond just growing your list, I reveal how you can earn money through recommendations using SparkLoop. This service partners with ConvertKit to pay creators for referring new subscribers. Payments range from $0.50 to $3.00 per subscriber, with varying criteria for qualification. I share my success, noting that I’ve earned hundreds of dollars through these paid recommendations.
Final Tips and Resources
I conclude the episode by reiterating the importance of email list growth and control. I invite you to visit my website, paulgatter.com, for additional resources, coaching, and courses to further enhance your email marketing efforts.
Key Takeaways:
- Celebrate weekly wins to maintain motivation and track progress.
- Focus on growing your email list to safeguard against social media and search engine algorithm changes.
- Utilize ConvertKit’s free plan and Recommendation Network to expand your subscriber base.
- Explore earning opportunities through SparkLoop by recommending other newsletters.
- Always provide value and build trust in online communities to attract clients organically.
For more detailed guidance and tools to level up your business, check out the links provided in the podcast description and visit my website.